Digital Marketing Manager

We are seeking a dedicated Male/Female Digital Marketing Manager. Your duties will include looking after the whole of E commerce including social media & online sales activities for a company engaged in manufacturing and sales of Personal & car care products based in Karachi.

JOB DESCRIPTION

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Design, build and maintain our social media presence.

Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies.

· Plan, execute, and measure experiments and conversion tests.

· Collaborate with internal teams to create landing pages and optimize user experience.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.

· Collaborate with agencies and other vendor partners.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

· Driving the sales performance of the e-commerce platform.

· Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.

· Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments.

· Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment.

REQUIREMENTS AND SKILLS

· Bachelors/Master degree in marketing or E commerce.

· Proven 8-10 years of working experience in digital marketing/E com.

· Understanding of e-commerce frameworks.

· High level of attention to detail, including a proven ability to manage multiple competing priorities simultaneously.

· Excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with different stakeholders.

Job Type: Full-time