Digital Marketing Manager
Job Description
We are seeking a dedicated Male/Female Digital Marketing Manager. Your duties will include looking after the whole of E commerce including social media & online sales activities for a company engaged in manufacturing and sales of Personal & car care products based in Karachi.
JOB DESCRIPTION
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Identify trends and insights, and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies.
· Plan, execute, and measure experiments and conversion tests.
· Collaborate with internal teams to create landing pages and optimize user experience.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Instrument conversion points and optimize user funnels.
· Collaborate with agencies and other vendor partners.
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
· Driving the sales performance of the e-commerce platform.
· Providing insights on customer shopping trends to support assortment selection and identify assortment gaps.
· Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments.
· Working closely with demand planning and warehousing teams in order to ensure smooth order fulfilment.
REQUIREMENTS AND SKILLS
· Bachelors/Master degree in marketing or E commerce.
· Proven 8-10 years of working experience in digital marketing/E com.
· Understanding of e-commerce frameworks.
· High level of attention to detail, including a proven ability to manage multiple competing priorities simultaneously.
· Excellent interpersonal and communication skills, thrive in matrix environments, and are adept at building relationships with different stakeholders.
Job Type: Full-time
